At the heart of the Hunter Valley lies a vibrant community and one of Australia’s most iconic destinations, renowned for its world-class wine, food, culture, and experiences. Our directive is simple yet powerful: to grow tourism in the Hunter Valley while strengthening community connections.

For us, tourism is not just about attracting visitors—it’s about creating strong foundations and a genuine sense of place for the people who live here. By supporting local businesses, entrepreneurs, and creatives, we help them build community around their brand, ensuring they thrive alongside the region’s growing tourism industry.

While our roots are in the Hunter Valley, our business also services clients in Sydney, bridging the city and regional experience. This connection allows us to draw visitors from Sydney to the Hunter Valley while giving local businesses access to larger markets, audiences, and long-term growth opportunities. For Businesses based in Sydney looking to build a warm and authentic community around your brand or with interests in the Hunter Valley we’re here for you too!

Our Key Initiatives

Hunter Valley Tourism Growth – Showcasing the region’s natural beauty, heritage, and creativity in ways that attract both locals and tourists.

Supporting Local Business – Helping small businesses grow, connect, and build loyal communities around their brands.

Community Engagement – Creating partnerships between councils, businesses, and residents to foster resilience and regional success.

Strong Foundations – Developing sustainable strategies that enhance liveability, strengthen identity, and nurture a true sense of belonging.

Creative Events & Opportunities – Supporting installations, festivals, and cultural projects that bring people together and enhance tourism experiences.

Together, we are shaping a Hunter Valley and Sydney connection that is not only a place to visit, but a place to belong.

CONSULTATION
STRATEGY
DESIGN
SUPPORT SERVICES

TESTIMONIALS

‘The Chrome Group make it possible for us to deliver large projects during busy periods by supplying a full spectrum of event management support we can trust and rely on as we require it. Carly is as much a creative as she is operational, and her fresh ideas are always encouraged in our office, as are her abilities to track down even the most difficult to reach speakers!’

Melanie Greblo – Executive Director Impact Investment Summit &Talking Sticks 

‘We have worked with The Chrome Group on a variety of different projects however the opportunity to receive fresh insight on all facets of our business was what initially caught our attention.
As an extension to our team, The Chrome Group have provided us with valuable suggestions and strategic business and marketing support. They have assisted us in improving our internal systems and processes from administration, sales and marketing to our people and culture policies – reducing cost to our business dramatically.
The ability to lean on their comprehensive set of services and market knowledge has been of real value to our business, as has having one person to deal with who understands our business and target market intimately. Most of all the knowledge that we can draw on such a broad scope of expertise as we need it, without the requirement of hiring full time staff is reassuring and a genius way of improving the bottom line of a busy business like ours. Thanks for your support!’
Craig Watson – General Manager – Sydney Props Specialists

‘We are a start-up technology went to market to find a company that could put us on the map. We needed a marketing plan, business collateral and a database.
We first called on The Chrome Group to assist us in translating years of science and product development into a tangible offering we could take to market. Thanks to their commitment in understanding and believing in our product as much as we do they were able to assist us with a promotional strategy that saw us finally progress our offering to market within a 3 month period. The Chrome Group also helped us secure us a complimentary stand within the incubator section at Design Build Sydney, and secured and managed our presence at National Manufacturing Week, Melbourne – two suggestions which have provided us with enormous return. We are so grateful for the strategic ideas and support we received with Carly at the wheel. The end result from their efforts is we have over 400 customers on our data base and over 30 current clients developing products with us. I would have no problem recommending The Chrome Group to any business requiring strategic support’
Greg Hancock – General Manager- Intelli Particle

 

‘We contracted Carly from The Chrome Group to assist with developing and implementing our communications strategy which included the supply of content we could share on our blog, across our social platforms and within our magazine to engage with students, parents and businesses in our local community. Outside of this, Carly also worked closely with us to further develop our customer experience, including the development of a student communications plan and helped us develop our sales funnel. It’s of great support knowing The Chrome Group is there to support us when we need it.’

 

Thomas Dickson – Marketing and Business Development Manager- ET Australia

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